How to describe your business so it's believed

Vague, generic business descriptions - "online marketing," "consulting," "trading" - are the single most common trigger for repeated clarification requests. Compliance teams need four things: what you sell, to whom, where, and how the money moves. Without all four, they can't assess risk, so they keep asking.

The difference is level of detail, not wording. Two examples of the same businesses described twice:

The same pattern applies to describing money rather than a business: "the funds are from personal savings" is unverifiable, while "the amount being deposited is accumulated salary from my employment at [company] between [years] (payslips and tax certificates attached), plus the proceeds of the sale of [asset] (sale agreement attached); no third party has contributed" connects every euro to a document.

Use the deterministic description builder in this plan: it walks the four dimensions (plus what you don't do) and produces both a short form-field version and a complete compliance-review version. Adapt the specifics to your real numbers - the point is the level of detail, not the exact wording - and make sure the description matches your website, invoices, and contracts word for substance.

• My business description is specific - it says what I sell, to whom, where, and how money moves.

• I can demonstrate source of funds with at least 2–3 types of supporting documents.

These become trackable items in your checklist once your personalized plan is generated.

• Business-description builder

  Describe what is sold, to whom, where, and how money moves - the four dimensions every reviewer looks for.

• Source-of-funds explanation

  Explain where the money comes from and connect it to how the account will be used, with documents for each step.

• Your website is part of the application
• Red flags that trigger endless requests
• Scoping regulated or perceived-high-risk activity
• Your next step